Optimizing Emotional Engagement In Web Design Through Metrics

So, what keeps people coming back? Or more to the point, what keeps them from coming back? Using metric data, we are able to trace behavioral and emotional responses to identify the weak spots in our storytelling strategies. By identifying and optimizing these areas, we’re able to make our products better, faster, stronger.

These are just some of the ways to quantify emotional engagement strategies. How do you measure your engagement successes?