Eight online shopping behaviour traits of men

  1. Men tend to have a low patience threshold
  2. Changing conventions doesn’t go down well amongst most men
  3. A lack of transparency is a major issue for men (and women)
  4. Men are less concerned with the delivery costs & returns proposition
  5. More likely to user filters to narrow down to specific products
  6. Quicker to make a purchase decision if the price & description meets their expectations
  7. They become more concerned when being asked for unnecessary personal information
  8. They are more likely to pick up the phone to speak to customer services

Men or women regardless, do you think any or some or all of these points hold true for you?

12 brands increasing conversions by understanding human psychology

First up a great big caveat emptor: in conversion rate optimisation there’s no such things as rules, there’s only findings. What may prove emphatically effective in one test, might be a waste of time in another similar situation.

Having said all that, there are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that we can use to increase our conversions…

Responsive design: five key considerations

The saying ‘one size doesn’t fit all’ may be true in many cases, but with the use of — and interest in — responsive design skyrocketing, more and more companies are asking whether that’s necessarily true when it comes to web design.

The idea of having a single website, with a single codebase, that can serve web, mobile and tablet clients is a powerful one. But just how realistic is it?

When considering responsive design approach, there are five areas of consideration companies should look at carefully.

  1. Information architecture
  2. SEO
  3. Functionality requirements
  4. Expertise
  5. Cost

To use or not to use personalisation in email marketing

Some suggestions on how to think about personalisation:

  1. People I know well
  2. People I don’t know so well
  3. How do I get to know these people better?
  4. Is there a trust issue?
  5. If you’re going to use it, use it properly

Final thoughts:

  1. Ask your recipients when you initially engage (how/ when/ what)
  2. Test with your existing audience to see what works best for them and you with regard to personalisation.  Include with or without and perhaps subject line or not
  3. Make sure the personalisation works across all your database!
  4. Send relevant and valued content.  Always.
Laura Ashley’s slick new mobile checkout reviewed As we all know, mobile users have short attention spans, so to improve conversions and reduce basket abandonment mobile checkouts need to be quick to load and simple to use. The most important criteria for creating a user-friendly mobile checkout: Don’t make users register or create and account before checkout. Keep form filling to a minimum. Display a clear contact number and security reassurances to make sure users know the process is safe. Entering credit card details is a pain on mobile, so offer alternative payment methods such as PayPal. With these criteria in mind, take a look at Laura Ashley’s new mobile site… Read article here
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Laura Ashley’s slick new mobile checkout reviewed

As we all know, mobile users have short attention spans, so to improve conversions and reduce basket abandonment mobile checkouts need to be quick to load and simple to use.

The most important criteria for creating a user-friendly mobile checkout:

  • Don’t make users register or create and account before checkout.
  • Keep form filling to a minimum.
  • Display a clear contact number and security reassurances to make sure users know the process is safe.
  • Entering credit card details is a pain on mobile, so offer alternative payment methods such as PayPal.

With these criteria in mind, take a look at Laura Ashley’s new mobile site…

Read article here

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