The easier you make it for people to go, the more likely they are to stay.
Bring a little psychology to Web design
Mental Notes brings together 50 insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to the design of Web sites, Web apps, and software applications.
12 brands increasing conversions by understanding human psychology
First up a great big caveat emptor: in conversion rate optimisation there’s no such things as rules, there’s only findings. What may prove emphatically effective in one test, might be a waste of time in another similar situation.
Having said all that, there are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that we can use to increase our conversions…
UX/UI filter: Use Empathy Map as Pragmatic Persona
Almost all UX related guys are engaged and don’t always have enough time to create full spec of UX deliverables. UX works ranges from survey or interview, through web analysis, making persona and scenario, creating wireframes and evaluate them, to walk through test for improved website. These…
