Striking a Balance between SEO and Branding

karen-bagnol:

A small business with low brand awareness will always end up lost in the search engine result pages. Without a definitive and recognizable brand associated with your product or service which should be made known to the online users, your website will not generate the traffic it deserves. And while SEO can play around with the different employable techniques and strategies to increase the traffic to your site, you still need an identifiable brand if your target is for a long-term success. Generic search terms will probably earn your site a few high rankings but for more specific users, your business remains unknown to them.

12 brands increasing conversions by understanding human psychology

First up a great big caveat emptor: in conversion rate optimisation there’s no such things as rules, there’s only findings. What may prove emphatically effective in one test, might be a waste of time in another similar situation.

Having said all that, there are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that we can use to increase our conversions…

Culture Olympic typography through the years Since the introduction of the modern Olympics in 1896, graphics have been used to capture the spirit of sport as well as the time, place, and culture of the host city. All along, typography has played a huge part in setting the tone and binding other graphic elements together. With technological advancements in typography as the world moves digital, these visual representations have evolved, and their role has become a hybrid solution of facilitating seamless communication between the games and its audience (much like a brand would communicate with customers) and creating a lasting legacy for the tournament…
Pop-upView Separately

Culture Olympic typography through the years

Since the introduction of the modern Olympics in 1896, graphics have been used to capture the spirit of sport as well as the time, place, and culture of the host city.

All along, typography has played a huge part in setting the tone and binding other graphic elements together. With technological advancements in typography as the world moves digital, these visual representations have evolved, and their role has become a hybrid solution of facilitating seamless communication between the games and its audience (much like a brand would communicate with customers) and creating a lasting legacy for the tournament…

Source: wired.co.uk

Top