Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of…
My fav of the lot…
– It’s just plain confusing.
“Our consultants have a background in Psychology”
– They’ll keep saying ‘cognitive load’ over and over again.
Mental Notes brings together 50 insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to the design of Web sites, Web apps, and software applications.
First up a great big caveat emptor: in conversion rate optimisation there’s no such things as rules, there’s only findings. What may prove emphatically effective in one test, might be a waste of time in another similar situation.
Having said all that, there are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that we can use to increase our conversions…
Colour plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colours for your brand, logo or product can be vital as it helps your brand or product get easily recognised and identified with your industry…
Photo by A.K. Photography
Here’s an awesome article from 2 years ago, but it still holds true today. Here’s a list of the 10 points it makes about designing a user experience coming from Susan Weinschenk, a psychologist who wrote the book Neuro Web Design: What makes…
Here are a few qualities…
- A great deal of physical energy alternating with a great need for quiet and rest.
- Highly sexual, yet often celibate, especially when working.
- Smart and naïve at the same time. A mix of wisdom and childishness. Emotional immaturity along with the deepest insights.
- Convergent (rational, left brain, sound judgment) and divergent (intuitive, right brain, visionary) thinking…
- Both extroverted and introverted, needing people and solitude equally.
- Humble and proud, both painfully self-doubting and wildly self-confident.
- May defy gender stereotypes, and are likely to have not only the strengths of their own gender but those of the other as well. A kind of psychic androgyny.
So, what keeps people coming back? Or more to the point, what keeps them from coming back? Using metric data, we are able to trace behavioral and emotional responses to identify the weak spots in our storytelling strategies. By identifying and optimizing these areas, we’re able to make our products better, faster, stronger.
These are just some of the ways to quantify emotional engagement strategies. How do you measure your engagement successes?