Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.
A man who stops advertising to save money is like a man who stops a clock to save time.
Square the mobile payments service has mastered the art of guilt tipping. December 17, 2013 at 12:25PM
Whether it’s adhocracy, a clan, hierarchy or market culture, Kim Goodwin advises you to design your design process and match different project management practices to fit the environment
- Make your returns policy easy to understand
- Make your returns policy easy to see
- Don’t charge for returns
- Include clear returns instructions in packaging
- If you offer free returns, shout about it
- Help shoppers with great product images and video
- Provide detailed product information
- User reviews
- Fitting tools and virtual wardrobes
- Offer free home trials
- Don’t quibble over returns
- Ask for feedback when customers return products
- Provide multichannel returns
- Keep customers informed
HIGHLIGHT THE USES, NOT THE FEATURES
Great advice for any product - not just startups. “It’s the experience stupid”.
A healthy creative process should be able to give a coherent rationale to a client as to why you designed what you designed.
Customer experience is the perception that customers have of their interactions with an organization.