A man who stops advertising to save money is like a man who stops a clock to save time.
Square the mobile payments service has mastered the art of guilt tipping. December 17, 2013 at 12:25PM
Whether it’s adhocracy, a clan, hierarchy or market culture, Kim Goodwin advises you to design your design process and match different project management practices to fit the environment
- Make your returns policy easy to understand
- Make your returns policy easy to see
- Don’t charge for returns
- Include clear returns instructions in packaging
- If you offer free returns, shout about it
- Help shoppers with great product images and video
- Provide detailed product information
- User reviews
- Fitting tools and virtual wardrobes
- Offer free home trials
- Don’t quibble over returns
- Ask for feedback when customers return products
- Provide multichannel returns
- Keep customers informed
HIGHLIGHT THE USES, NOT THE FEATURES
Great advice for any product - not just startups. “It’s the experience stupid”.
A healthy creative process should be able to give a coherent rationale to a client as to why you designed what you designed.
Customer experience is the perception that customers have of their interactions with an organization.
User Experience Is The Heart Of Any Company. How Do You Make It Top Priority? | Co.Design: business + innovation + design
“Usefulness is best achieved by thinking about everything as user experience. If you start with “useful” as a first principle, then you automatically place customer need and experience first. And you’re less inclined to get lost in your own jargon, product-development silos, or legacy.”