A man who stops advertising to save money is like a man who stops a clock to save time.
Creative & Useful Billboards from IBM
Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland -
Source: Creative Guerrilla Marketing
This is how it started… There was a time when people named their businesses after themselves. They stood behind the product they built and the service they provided. They had pride in the quality of their work. These people didn’t read personal branding…
The new Yahoo! logo. Whatcha reckon?
#1 Matching Brands: Why Do Consumers Prefer Tostitos Salsa With Tostitos Tortilla Chips?
“How much do brand combinations affect how much consumers enjoy products that are consumed together? It seems that matching brand labels enhance enjoyment by encouraging consumers to believe that the…
Today, I gave a brief talk at an event hosted by The Bauhub, a new virtual ad agency. The theme of the event was “The future of work,” and this is what I had to say:
I’d like to start with a story that was pretty big a couple of months ago. It concerns a creative brief that was given to this…
I have to admit, I didn’t think the old ebay logo was ugly and wasn’t very receptive to their new logo. However with time, it seems to grow on you. Seeing how ebay envisage their new branding, I think this could work for them…
eBay drops now logo, very clean and modern. Some might call it a kerning nightmare, I say well done. Hit the source for to view the snazzy new HTML5 page.
A small business with low brand awareness will always end up lost in the search engine result pages. Without a definitive and recognizable brand associated with your product or service which should be made known to the online users, your website will not generate the traffic it deserves. And while SEO can play around with the different employable techniques and strategies to increase the traffic to your site, you still need an identifiable brand if your target is for a long-term success. Generic search terms will probably earn your site a few high rankings but for more specific users, your business remains unknown to them.