Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.
Branding definition from Entrepreneur’s small business encyclopedia.
A man who stops advertising to save money is like a man who stops a clock to save time.
Creative & Useful Billboards from IBM
Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland -
Source: Creative Guerrilla Marketing
This is how it started… There was a time when people named their businesses after themselves. They stood behind the product they built and the service they provided. They had pride in the quality of their work. These people didn’t read personal branding…
The new Yahoo! logo. Whatcha reckon?
#1 Matching Brands: Why Do Consumers Prefer Tostitos Salsa With Tostitos Tortilla Chips?
“How much do brand combinations affect how much consumers enjoy products that are consumed together? It seems that matching brand labels enhance enjoyment by encouraging consumers to believe that the…
Today, I gave a brief talk at an event hosted by The Bauhub, a new virtual ad agency. The theme of the event was “The future of work,” and this is what I had to say:
I’d like to start with a story that was pretty big a couple of months ago. It concerns a creative brief that was given to this…