Develop a Winning Combination for Social Media Integration: 9 tips from a recent MarketingSherpa webinar

  1. Monitor your online reputation, and address negative commentary about your brand
  2. Add content to your sites by hosting and fostering an online community
  3. Quickly optimize social media to boost search rankings
  4. Focus on customers first
  5. Make good use of keywords to improve organic search rankings
  6. Justify costs to management through customer engagement
  7. Create relevant, interesting social content that serves SEO agendas
  8. Understand trend research
  9. Diversify content between channels whenever possible