Lego: great online strategy, but what about social?

There is much to admire about the way Lego uses digital marketing, with lots of great shareable content, a shiny new e-commerce site and some excellent mobile apps.

However, despite the many mentions of Lego on social media and the general affection for the brand, it doesn’t seem to interact with its audience as much as some other firms…

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  1. crankyangela posted this