26 Tips for Managing a Social Media Community
- Answer Questions
- Bring People to Your Website Through Social Media
- Cultivate Stories on How Customers Use Your Products and Services
- Divide and Conquer
- Elicit Responses
- Fans and Followers, Really?
- Generate Your Content Strategy Over Time
- Honesty is Still One of the Best Policies
- Ingenuity is Memorable
- Joke in Good Taste
- Kick-Start with Good Content
- Leverage Your Networks
- Marketing Isn’t a Bad Word
- Never Say Never
- Originality vs. Saying What Everyone Else Says
- Power to the People—Write On!
- Qualified and Experienced Decisions
- Respect Cultures
- Shout-Out and Give Thanks
- Things You Should Know About Your Audience
- Update Frequently
- Verify Information
- Wonder Out Loud
- E(x)amine How Your Audience Engages With Your Competition
- You vs. Your Customers
- Zoom Agents Lead the Way
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