eBay is opening a pop-up shop near London’s Oxford Street, based entirely around instant purchasing via QR codes.
Located on Dean Street, it will be open for five days from December 1st, won’t have any tills and will have only 200 items on display.
To make a purchase, customers will be asked to scan a product’s QR code using a smartphone, which will in turn direct them to the payment section of the eBay website.
The real reason for creating this pop-up isn’t entirely clear (it’s not the first time the company has done this as you can see above). But it’s certainly a good PR stunt, and it’s safe to assume that eBay wants to reinforce the fact that the site should be a destination for Christmas shopping. Especially since the total amount spent online last Christmas by UK shoppers is estimated at £2.8bn…